Twilight Rants - 2013

Vampire Backlash

The hype surrounding western culture’s recent obsession with vampires. monsters, and werewolves especially since the release of the Twilight series, has grown into spin-off TV shows, films, books, and more. But while imitation is said to be the sincerest form of flattery, it’s clearly not all meant to flatter.

Not long after the Twilight movies reached the height of their success, Regency Enterprises released “Vampires Suck” a film with the slogan “Some sagas just won’t die.”

For anyone who knows anything at all about the Twilight movies, it’s not too hard to see that the narrative of “Vampires Suck” follows the general trajectory of Twilight except that it’s cruder and completely facetious, whereas Twilight’s narrative tries very hard to be serious.

So how does “Vampires Suck” use narrative storytelling to poke fun at another narrative? Essentially, “Vampires Suck” is trying to draw out the essential elements in “Twilight” and make audiences see them as utterly ridiculous by exaggerating them. This playful (and honestly dumb) movie is not so much seeking to reveal the motive behind the creation of “Twilight”…we all know why “Twilight” was created: to engage the minds and hearts of young adults obsessed with paranormal romance and to make Stephenie Meyer more money…but it’s trying to insert a new narrative into this cultural phenomenon that’s much less serious and wishy washy.

Who are the characters in this new, satirical narrative? Copycats of the “Twilight” characters, but with the intention of making the audience laugh, not fall in love. Where are they? The same tiny, sad, foggy town as Bella and Edward…Forks, Washington. What‘s the plot? Hmm…good question. According to IMDB

Teenager Becca finds herself torn between two boys. As she and her friends wrestle with a number of different dramas, everything comes to a head at their prom.

So…descriptive. The biggest case for the “Vampires Suck” narrative is that it has a clear motive: to demystify and make everything about Twilight and vampires as ridiculous and un-sexy as possible. There is also a clear bias AGAINST teen paranormal romance.

The nature of “spoofs” is generally to bring attention to flaws in popular existing rhetoric that society overlooks or chooses to ignore. “Vampires Suck” is just one of many rhetorical artifacts critiquing or “spoofing” the vampire craze, and the writers thought that the best way to combat the existing rhetoric was not through an article or a book but a counter-film, combating the wildly popular “Twilight” films with another film. Theirs flopped horribly, but was nonetheless an attempt at changing the conversation or at least catering to those who never bought in to the “Twilight” craze.

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